Emma Loves

Emma Loves… Fiorucci

Some of you may have seen the news on my Instagram this week, that I am now officially a Fiorucci ambassador!

Janie Schaffer, who relaunched Fiorucci with her family, is a close friend of mine so I’ve been supporting the brand for some time. I remember my first visit to the Fiorucci office with Janie, when they had just started rebranding, and seeing for myself the amazing archive there was to work with.

I’m so happy for them and they have captured the spirit of Fiorucci so well – the clothes are amazing, as is the boutique in Soho, London. They’ve thought of everything, there’s even a Matcha tea and cake bar in there too; heavenly.

I can’t wait for Fiorucci’s upcoming events and for more of the clothes to come through from Italy. There’s lots of exciting things on the horizon for the brand, and I’m so honoured and excited to be an ambassador. Hope you enjoy this journey with me!

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